Overview Digital Marketing in Training

Overview of Digital Marketing Training in Hyderabad at DMS

DSE is the Best Digital Marketing Training Institute in Hyderabad and it gives the best services to the business. It aims at building up to give more knowledge for the students for getting a good job. To this end, DSE offers an unmatched flexibility time to teach and trained well with its best solutions. The students at DSE are incubated by the Student Friendly trainers who will make sure your doubts are clarified and are encouraged to work on live projects. Digital Marketing course at DSE is designed by real time industry experts keeping the latest updates in point of view.

Digital Marketing Training at DSE covers 18 Modules where the course will be delivered by Digital Marketing Industry Best Practitioners through Classroom, Online, and E-learning training with flexible timings so that anyone can join any batch with a blended option of e-learning and classroom with 24/7 access to the tutorials. Digital Marketing Course includes Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Optimization (SMO), Social Media Marketing (SMM), Content Marketing, Affiliate Marketing, Email Marketing, Public Relations Marketing, Mobile Marketing, YouTube Marketing, Online Reputation Management, Customer Conversion, Conversion Rate Optimization, Lead Generation, Google Algorithms, Google AdSense, Google Webmaster Tool and Google Analytics.

Search engine optimization

Search engine optimization is one of the most powerful tools for generating traffic to our site using organic search results and is the process of implementing best practices as per search engine guidelines and various techniques like website planning, business analysis, keyword research, on page optimization, link building and reports management to Rank Higher in search results. DSE offers practical SEO training in Hyderabad with expert trainers who make you master all the concepts and make you capable of doing the live SEO projects.

DSE is one of the oldest and Best SEO training institutes in Hyderabad which offer the comprehensive SEO Training with Live Practicals on Projects. The SEO Training will be conducted by experienced instructors who adapt unique teaching methodology to discuss each and every topic in detail with one practical example of implementation in order to make sure that every student will understand the topic easily. The SEO course curriculum is updated regularly as and when the new updates take place in this stream.

What will you learn in SEO?

• Introduction to SEO
• How Do A Search engines work?
• Search Engine Algorithms and Updates
• Google Webmasters Tools
• Keyword Research Process
• Competition Analysis
• On page Optimization strategies
• Off Page Optimization [Link Building Techniques as per 2018 standards] Local SEO Strategies
• Technical SEO Optimization
• Best SEO Tools and usage
• SEO Audit

Search Engine Marketing

Search Engine Marketing is the paid method of marketing used for employing traffic to a website and is the same as SEO but the only difference here is they use paid campaigns methods. It is one of the crucial Digital Marketing techniques which every business/company employs for generating business to the website, obtain reliable branding and lead generation. This is generally called as PPC as is an effective way to improve the search results in the form of extended visitors for the website, advertisers pay for a set of keywords which cost them on pay per click basis.

DSE offers Google AdWords certification course in Hyderabad in order to provide a complete in-depth knowledge of the Google AdWords platform. SEM course is curated by the subject matter experts in Digital Marketing along with Handouts, Exercises, and Assignments on each and every topic in Digital Marketing. The student will be taught on how to follow industry best practices in Google Ads in order to boost traffic to your business site and increase sales and ROI.

What will you learn in SEM?

• Introduction to Paid Marketing
• Google Ads (Google AdWords) account and billing settings
• Types of Campaigns
• PPC Campaign Setup
• AdGroups and Keywords setup
• Bidding strategies
• AdRank, Quality Score Optimization
• Ad Formats
• Ad Extensions
• Shopping Campaigns
• Dynamic search campaigns
• Display Ads Campaigns
• Remarketing campaigns
• Mobile Apps Marketing
• Video Marketing
• Google Ads (Google AdWords) tools
• MCC Account
• AdWords Editor Tool
• Conversion tracking
• 6+ Google Ads certification exam

Social Media Optimization

Social Media Optimization is a platform that provides online business promotion and gets the proper rank of your websites. It is used to promote your business, product, and event online via various social media sites like Facebook, Linkedin, Twitter, and many others to get more visitors, traffic toward your business and products by social media sites.

DSE recognized the significance of SMO as social media websites are very popular these days across the world and everybody wants to build their carrier in SMO. It provides best Social Media Optimization industrial training as industrial needs and guides the students about its future important. The SMO Training at DSE lets you understand the SMO helps in brand promotion, build the customer relationship, brand awareness, increase traffic, increase profit online.

What will you learn in SMO?

• Introduction to Social Media
• Creating a Social Media Strategy
• Understanding Paid, Earned, and Owned Social Media
• Google+ Marketing
• Facebook Marketing
• Twitter Marketing
• Linked in Marketing
• Pinterest
• Social bookmarking
• YouTube Marketing
• Blogging for Business
• Social Networking & Facebook
• Social Media Measurement
• Social Media Analytics

Social media marketing

Social media marketing is another internet marketing channel in which social networking sites apply marketing techniques so as to reach the social media audience with their unique value-based content, images, graphics, and videos that talk about their product and services in a better way to attract the social media users. It is an attractive platform which has most engaging and had billions of active users.

DSE offers SMM Training as a part of Digital Marketing in Hyderabad for the participants where they can learn how to use social media to create brand awareness and generate leads from social networks. The trainers teach you practical methods of social media optimization to improve the brand value and training here will be in depth about Facebook Marketing, Twitter Marketing, Google+, Pinterest, YouTube, and LinkedIn Marketing Techniques.

What will you learn in SMM?

• Introduction to social media marketing
• Facebook marketing
• Facebook advertising
• YouTube marketing
• Twitter marketing
• Google+ marketing
• LinkedIn marketing
• Pinterest marketing
• Instagram Marketing

Content Writing

Though Content writing and internet marketing are two sides of the same coin, content marketing has begun to gain a lot of prominences today. It is a process of researching the topic and writing the content that is easily read and understood by the target audience and includes writing from scratch to editing. Usually, writers develop content for Newsletters, Press releases, Articles, Journals, Publications, Advertisements, Academics, Scripts, Narratives, and Books etc.

Very few institutes in Hyderabad offers Content Writing Training and DSE is one among such few Content Writing Training Institutes. It provides Content Writing Training in order to help you with all that you need to establish yourself as a content writer. Content writing classes are handled by the professional and passionate content writers who have hands-on experience and exposure to concepts in content writing. The training delivered here enhances your skills

What will you learn in Content Writing?

• How a search engine works
• Google search operators
• Introduction to online goals
• User intent analysis
• Types of online audiences
• Keyword match types
• SEO keyword research process
• Primary keywords
• Secondary keywords
• LSI keywords
• Keyword criteria
• Types of website content
• the contrast of regular and journalism and SEO writings
• Content calendar preparation
• Step-by-step content writing
• Keyword and content optimization
• Social media content writing
• Headline analysis
• Content audit
• Brochure writing
• FAQ writing
• About us writing
• White papers writing
• Article writing
• Press release writing
• Content algorithm

Affiliate Marketing

Affiliate Marketing is one of the modules of digital marketing which lets a product owner increase sales by allowing others targeting the same audience so as to earn a commission by recommending the product to others. At the same time affiliates can also earn more money on product sales without creating products of their own.

DSE provides Affiliate Marketing Training from 2 aspects one from the merchant and other from the publisher point of view. From the merchant point of view, you will learn various affiliate marketing techniques, tools and also will share ideas as of how to recruit, retain, products to be allocated, and cost to the publishers. From the publisher point of view, you will learn various money making practices using Google AdSense, direct partnership with the merchant and also all the 3rd party affiliate vendors.

What will you learn in Affiliate Marketing?

• What is Affiliate Marketing
• Types of Affiliate Marketing
• Making Money using Affiliate Marketing
• Popular Affiliate Networks
• Freelancing

Email Marketing

Email Marketing is the core module of Digital Marketing and has become an essential tool for business ever since the introduction of the Internet to the world. It is a form of direct marketing that uses electronic mail as a means of communicating commercial or fundraising messages to an audience and however some campaigns that make our inboxes absolute rubbish that we don’t take any notice of. Simply to say, every email sent to a potential or current customer could be considered email marketing.

Digital Marketing Course at DSE includes Email Marketing and strives to provide the latest, best-quality content that’s up to date with current industry standards. The well experienced and certified trainers at DSE constantly research the latest trends and infuse them into training programs and is regularly upgraded and updated to reflect current market trends. However to enhance successful learning experience participants will first complete Email Marketing Foundations course as a part of Digital Marketing Training.

What will you learn in Email Marketing?

• What is Email Marketing
• Benefits of email marketing
• Basic terminology in email marketing
• Email Marketing Softwares
• Building an email marketing strategy
• Building subscriber lists
• Designing Newsletters
• Types of Campaigns
• Reports and analysis

Public Relations Marketing                                         

Public Relations are an art and science of establishing relationships between an organization and its key audiences. It plays a key role in helping business industries to create strong relationships with customers as public image is important to all organizations and prominent personalities. It helps the corporations convey information about their products or services to potential customers and reach local government and legislators.

At DSE, you will learn Public Relations Marketing as a part of Digital Marketing. The highly certified and experienced tutor at DSE teaches the significance of PR Marketing, How to use PR in negative situations, tools and latest techniques to be used while developing the Digital PR strategy.

What will you learn in Public Relations Marketing?

• What is PR Marketing?
• The significance of PR Marketing
• Traditional marketing v/s Digital Promotions
• Marketing v/s public relations
• Benefits of PR Marketing
• Traditional PR process
• Digital PR strategy
• How to use PR in negative situations
• PR Tools

Mobile Marketing

Mobile Marketing is the marketing of products or services through mobile devices by communicating with mobile users. This form of marketing is never stand-alone and is promoting products and services via handheld devices such as cell phones, smartphones, and tablets etc. It is a well-defined strategy to promote your products and services through mobile devices.

Mobile Marketing is the core module of Digital Marketing as the usage of Mobile Phones increased at a faster phase. Mobile Marketing modules covered as a part of Digital Marketing will help you learn how to advertise your app and various mobile marketing techniques and steps of mobile marketing such as the development of mobile websites, mobile apps, and SMS campaign among others.

What will you learn in Mobile Marketing?

• Mobile marketing channels
• Types of Mobile Marketing
• SMS campaign
• Social media marketing campaign
• M-commerce campaign
• Mobile website campaign
• Mobile apps campaign
• App Store Optimization

YouTube Marketing

YouTube is the second largest search engine and has more than 1 billion users. It provides the best platform for creating business awareness and marketing where viewers constantly cycle and share videos with friends, co-workers and family members. Some of the benefits of YouTube Marketing are Capturing Attention, Viral Marketing, Multiple Video Marketing Channels, Search Engine Rankings, Social Media Marketing Integration, and High Traffic Volumes etc.

DSE course on YouTube and Video Marketing course enables the aspirant to make the best use of a video to promote a business and advertise the product. YouTube marketing module covers everything that you need to know about video marketing on YouTube. At DSE you will learn how to build and implement a successful YouTube marketing strategy, how to set up a channel and convert leads from YouTube into new sales and customers, know powerful new functionality that YouTube has to offer to take your video marketing to the next level etc.

What will you learn in YouTube Marketing Training?

• Introduction to YouTube Marketing
• How to set up a successful channel for your business or brand
• The different types of videos that are driving results on YouTube
• How to turn video views into sales, leads, and customers
• The top tips & tricks the experts use to optimize their YouTube videos and maximize their views

Online Reputation Management

Online reputation management is enhancing or restoring your name or your brand’s good standing and this is usually by countering, decreasing or taking out the negative material found on the Internet. Benefits of Online Reputation Management are Higher Trust, More Portable, Better Talent and Less Risk etc. It helps for business branding as well as personal branding because it will benefit you for long as it affects the online image the Businesses or the product.

ORM course in Digital marketing at DSE has been designed to train the trainees on the tools used for Online Reputation Management and highlight case studies while training. Top rated trainer’s sights best example of real-time scenarios while delivering the Online Reputation Management classes for the participants.

What will you learn in ORM?

• What is Online reputation management
• Why business needs online reputation
• Case Studies of Brands
• Focus areas in ORM
• ORM strategy
• Tools for ORM

Customer conversion

Customer conversion rate also referred to as the sales conversion rate is one of the crucial modules of Digital Marketing which is important for marketers in order to better devise future marketing strategies. Customer conversion rate is usually configured as the number of sales divided by the number of visits. It reflects the number of visitors that are converted into customers and include ways to have better customer conversion services like phone number validation to improve your customer leads and marketing efforts.

DSE covers customer conversion module as a part of Digital Marketing Training which will be taught by the experienced practitioners from the top industries. In this module, you will learn how to calculate sales conversion rate and lead value, best practice tips and recommended approaches in order to optimize your checkout for new customers who are looking to place their first order.

What will you learn in Customer conversion?

• What is Customer conversion?
• What is the conversion rate?
• Customer conversion strategy
• How to calculate the sales conversion rate?
• What is the lead value?
• Best practices and tips to check out new customers

Conversion Rate Optimization

Conversion rate optimization (CRO) is the way toward expanding the rate of conversions from a site or versatile application and commonly includes creating thoughts for components on your site or application which are to be enhanced and after that those theories are approved through A/B testing and multivariate testing. Conversion rate optimization process involves 5 steps Research Phase, Hypothesis Phase, Prioritization Phase, Testing Phase and Learn Phase.

In Conversion rate optimization module you will learn how to create a systematic, repeatable framework that consistently increases conversion rates on landing pages, microsites, and entire websites. You will also learn the strategy and methodology for creating appropriate campaigns so as to gain the customer’s attention and enhance innovative ideas you can use on a website.

What will you learn in CRO?

• How to Identify areas of improvement
• How to Construct an educated hypothesis
• How to Prioritize test ideas
• How to Choose the right test and set it up
• How to analyze test results

Lead Generation

Truth be told, leads are everywhere and are the oxygen for any business because without leads no business can be and never has been effective. Lead generation differs from general advertising or marketing communication and it involves a series of steps beginning with outbound and inbound contracts to generate the inquiry and qualify it to handle the lead to the sales organization and then tracking the lead through conversion to sales revenue.

DSE in Lead Generation module teaches you how to come up with a strategy to generate leads, What platforms to focus upon, what activities to take up, how to track our leads, how to follow up with them better. You will also learn strategy by combining all the digital marketing activities and executing them through which leads can be generated.

What will you learn in Lead Generation?

• Understanding lead generation and how does it work?
• Landing pages, thank you pages etc.
• Best practices to create a landing page
• Types of landing pages
• Tools to manage business leads
• Collect email ids of leads
• A/B testing and modification of landing pages
• Lead capture, nurturing
• Lead funnels
• Different types of leads

Google Algorithms

Algorithms is a self-contained step by step set of operations to be performed or a set of mathematical rules which determines the ranking of search results returned within search queries. These are basically the set of process or procedures used to remove unwanted to remove unwanted sites and search results in order to provide the better user experience. These are automated and periodical and are correlated with Google Database i.e., Index server.

Digital Marketing course at DSE includes Google Algorithms Module and explains the basics of the various Algorithms concepts, search engine algorithms concept and why Google updates algorithms in detail. Learn and Master Algorithms from the experienced Digital Marketer so that they can find the major issues with search results in SERP like the existence of irrelevant search results, sites with unethical practices, content duplication and sites with lack of optimization practices etc.

What will you learn in Google Algorithms?

• What is the algorithm and search engine algorithm?
• Why Google updates Algorithms?
• Major Algorithms
• Minor Algorithms
• How to track Algorithm updates
• What to do after the penalty?
• How to identify search engine penalties?

Google AdSense

Google Ad Sense is basically a product of Google Corporation and has become the main source of income for most of the professional bloggers, You Tubers, and website owners. It is an advertising placement service designed especially for website publishers who want to do marketing about their own targeted video, text or image advertisements on any website pages so that they can earn money when site visitors view or click the ads.

Google AdSense training is one of the best parts of Digital Marketing syllabus at DSE where you will learn what is Google AdSense, Google AdSense Account Set up, How to increase Traffic for Google AdSense, How to make money through AdSense and How to Create a Blog. DSE, highly reputed Digital Marketing training institute helps you to attain AdSense skills and earn up-to-date Google AdSense concepts with conceptual theory, in-depth analysis and case studies from the Digital Marketing industry best practitioners.

What will you learn in Google AdSense?

• Online money earning strategies
• Success stories of online entrepreneurs
• Planning a website for AdSense
• What is AdSense?
• Types of Bidding
• Implementing Ads in a Website

Google Webmaster Tool

Google Webmaster Tool also known as GWT or search console is a free tool from Google that gives matrices or information about website or blog or mobile app performance. Every search engine communicates with webmaster through webmaster tool. It provides few notable advantages such as to report website or WebPages, to improve search appearances in SERP, to check the errors on mobile devices, to find out duplicate meta title and description, content issues and to find out crawling performance etc.

DSE covers Google Webmaster tool as a part of Digital Marketing Course where the participant will get the sound understanding of the Google Webmaster Tool. The passionate tutors cover all about the detailed explanation of the Google WMT Concept. You will learn how to add a site and verify it, how to submit the sitemap and fetch as Google would be explained.

What will you learn in Google Webmaster Tool Training?

• Introduction to Google webmaster tool
• Benefits of Search Console
• How to add a site
• How to verify GWT
• Search Console or GWT options
• How to submit Sitemap
• How to add schema.org markup code to the website or blog
• How to add rich card code to the website

Google Analytics

Google Analytics is a free tool from the Google that helps to find out the performance of your marketing strategy as it deals with tracking, measuring and analyzing the visitor based performance. It includes various channels such as organic search, direct search, referral search, social search, display, email, other advertising, and paid search.

DSE provides real-time training on Google Analytics where you can learn Complete Google Analytics in depth it tells about tracking of a website and its position throughout the world. You will learn how to add Google Analytics code, how Google Analytics works, Google Analytics options and dimensions. The Analytics experts of DSE will make you learn how to navigate the Google Analytics interface and reports, and set up dashboards and shortcuts.

What will you learn in Google Analytics Training?

• Purpose of website analytics
• Tools for website analytics
• Installing Google Analytics on website
• Basic terminology and KPI’s
• Reporting and Analysis
• Goals and Funnels
• Segmentation and Filters

Digital Marketing Training Testimonials – What Students Say about DSE Training Institute Hyderabad (Student Testimonials)

1. When I knew nothing about internet marketing, Digital Marketing course at DSE changed my way of looking at valuable tools of the internet and opened my eyes to so many things that used to be a mystery. I recommend DSE to any level of knowledge of Digital Marketing students and Working Professionals to refresh their knowledge as this industry keeps changing.
2. Thank you so much DSE. The informative course and generous tips you gave us regarding SEO, digital marketing was very helpful in finding our way around the world of Google. The sessions were highly interactive, helpful and are conducted by the bespoke instructor who gives brilliant examples that are very relevant. Highly recommended
3. Thank you DSE. I will truly recommend DSE for Digital Marketing Training where I have gained well organized subject knowledge and a lot of practical tips which I apply at my everyday e-marketing job. The trainer is open to discuss individual matters and refers to the particular examples, also carries the live case studies of big brands and their digital marketing pros & cons – thanks to that the training is even more practical.
4. Digital Marketing Training at DSE is no doubt, worth attending and the course content very much pertains to the daily digital marketing activities which are often overlooked. The trainer carries the practical illustration of digital marketing solutions especially social media management, search management etc. Highly recommended to the aspirants who are willing to step up their career in Digital Marketing
5. I took Digital Marketing training at DSE, Hyderabad where I have met excellent faculty taught in-depth subjects with an excellent teaching style. DSE is the Best for all those who are aspiring to be a digital marketing expert. Thank You for helping me to build my Digital Marketing career.
6. Thank You DSE for shaping my skills in the right direction. I have joined for Digital Marketing Training and I have learned more than what I expected. After the completion of training, I realized that I made a correct decision and choose the correct institute to pursue my Digital marketing course.
7. As a beginner, Digital Marketing was a completely new field for me and was looking for a perfect base who can guide me towards right marketing decisions filled with career goals and opportunities. By taking this course at DSE, I found myself becoming a Digital Marketing expert and learned much more than what I was expecting.